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| Download Registration Form |
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| Date: |
20 & 21 Aug 2009
(Thu & Fri) |
| Time: |
9.00am to 5.00pm |
| Fee: |
SGD 988 Nett |
| Enquiries: |
6720 3333
OR email |
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Registration is on a 1st come 1st serve basis. Register early to avoid disappointment.
Kindly download the Course Registration Form and fax it to us at: 6720 2222
Register by calling: (65) 6720 3333 or email:
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| Introduction |
 Blue Ocean was conceived by W. Kim Chan and Renee Mauborgne who had published an article on Harvard Business Review in 2004. It was later published as a book that has become an overnight sensation. It was created after conducting research of 150 case studies from 30 different industries over a span of 100 years. Blue Ocean Strategy may be a new term, but it has been practiced successfully by many different
Blue Ocean is used to address the unknown market space or rather all the industries or products that are not yet in existence today. Hence, the term 'Blue Ocean' reflects the vast potential of a market that has not been tapped into, where the possibilities are endless. This training will equip organizations with a powerful tool which will enable them to tap into a vast unknown market space. This creates ample opportunity for growth which are both profitable and rapid.
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| Learning Points |
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- Understand the foundation principles to apply Blue Ocean Strategy through analysis of various case studies
- How to develop 'Blue Ocean Strategy' via implementation of its effective tools
- Examine and recognize the difference between Red Ocean and Blue Ocean
- Obtain practical experience in the application of the six paths framework which will enable your organization to seek for new market space
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- Discover the key to eliminating competition by creating a new market space or 'Blue Ocean'
- Creating ample space for growth and profitability through the application of 'Blue Ocean
- Creating new resourceful marketplace by developing a structure framework
- Achieve new market space by 'thinking out of the box'
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Receive complimentary advisory session with our expert trainer to discuss the issues that matter to your business.
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Mr Carl Thong, Managing Director, Macimize
 Carl has held a range of C-level roles in the USA, Japan, South Africa, Malaysia and, more recently, in Singapore. With over 18 years of consulting and training experience, he has a highly successful track record in leading change programmes, directing large, complex projects and business operations in a range of environments and industries, including in financial services, healthcare, biotechnology, IT, consumer products and manufacturing industries. For the past eight years, Carl has been primarily focused in consulting and training assignments with focus in leadership, sales, strategy, project management and innovation initiatives.
Recent client projects including:
- coaching C-level executives on leadership skills for a MNC joint-venture in China
- training private bankers in Singapore, Hong Kong and China on advisory skills
- developing a full scale competency assessment centre for a bank in Taiwan
- training the Blue Ocean strategy for a global manufacturing firm's sales and marketing team
- conducting a series of business planning workshops for different business units for a regional bank
- facilitating board room strategy sessions for a global financial group
His background in leading entrepreneurial companies as well as large multinationals provides him a deep understanding of organisational development and human capital issues. Recent clients he has worked with include: BASF, UBS, Goldman Sachs, ANZ Bank, Credit Suisse, Asian Development Bank, Hana Bank, Bank Negara Indonesia, Esko, Asiatic Group, Hong Leong Group, Great Eastern, Infosys, Cordlife, Maybank, Axa, Allianz, New York Life, Prudential, ING, Konica Minolta, the Royal Mint of Malaysia and Shangrila Group. Carl has written and published two books on marketing and corporate risk management. He frequently speaks at numerous industry events and currently serves on the global standards board for four international professional certification bodies. Having lived and worked in five countries, Carl is very comfortable with teams of diverse backgrounds and experiences.
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- All participants will received a set of Proprietary Course Manual: comprehensive material tailored for professionals notes, Case Studies approach valued at US$3,500.
- Upon successful completion of the course, participants will be awarded a Certificate of Participation by Aventis School of Management, a recognition of professional excellence.
- Course Manual: comprehensive material tailored for professionals notes
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To ensure maintain the quality of the Master Class, enrolment is capped at 15 participants per session. Registrations are processed on a first-come, first-served basis.
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Register by calling: (65) 6720 3333 or email:
| Date |
20 & 21 August 2009 (Thursday & Friday) |
| Venue |
Hotel Concorde, Orchard Road |
| Time |
9.00am to 5.00pm |
| Fee |
SGD 988 Nett |
| Enquiries |
6720 3333 OR email: |
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Day 1
What is Blue Ocean?
- Understanding the scope of the course
- An introduction to Blue Ocean and Red Ocean
- The Blue Ocean Strategy in a nutshell
- Why must we use the Blue Ocean Strategy?
- Identifying continuous growth and innovation challenges
- Adapting mindset to incorporate an innovative culture using strategic logic and key principles Strategy Canvas - Core Blue Ocean Strategy
Tools and Framework
- Identifying and categorizing the principle factors
- Qualifying and quantifying the principle factors in comparison to their relative offerings
Value Curves
- 'As Is' curve - visualizing the current industry landscape
- Competitor's 'As Is' curve - awareness and understanding of the industry and competition
- Discover the key to eliminating competition by creating a new market space or 'Blue Ocean'
- 'To Be' curve - formulating, forecasting and executing for the future, focusing on the big picture
- ERRC (Eliminate, Reduce, Raise, Create) based on the current needs and future trends
Audio Visual
Day 2
6 Pathways: In conjunction with relevant case studies
- Pathway 1: Alternative industries
- Who are our competitors?
- Industries that produce alternative products and services
- Pathway 2: Strategic groups
- Identification of relevant Strategic Groups within similar and alternate industries
- Pathway 3: Industry Value Chain
- Where are we in the Value Chain?
- Direct and indirect aspects that affect buying decisions
- Pathway 4: Complementary offerings
- What do our buyers want?
- A holistic view of a total solution
- Pathway 5: Functional and emotional appeal
- Analyzing the real patterns of customers buying behaviour
- Trigger points to enhance the sell
- Pathway 6: Time and trends
- Effective and efficient crisis management
- Planning and preparation to compliment anticipation of change
- Case study Recap and Review
- Sustaining and renewing the Blue Ocean Strategy
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