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| Download Registration Form |
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| Date: |
11 Sep 2009 (Friday) |
| Time: |
1.00pm to 5.00pm |
| Fee: |
SGD 588 Nett |
| Enquiries: |
Tel: 6720 3333
OR email |
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To ensure maintain the quality of the Master Class, enrolment is capped at 15 participants per session.
Registrations are processed on a first-come, first-served basis.
Kindly download the Course Registration Form and fax it to us at: 6720 2222
Register by calling: (65) 6720 3333 or email: training@aventisgroup.com.sg
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| Professor Sankar Sen Ph.D. in Marketing from the Wharton School |
 BFew notions have so fully captured the imagination of businesses today as that of corporate social responsibility (CSR). There is virtual consensus among companies worldwide that CSR, or a company's commitment to maximizing long-term societal and environmental well-being through its business practices, is a strategic imperative because of its ability to not only do good but also elicit company-favoring responses from important stakeholder groups. Yet, poll upon poll reveals that most companies are still struggling to optimize their CSR efforts, due in no small part to their uncertainty about the conditions under which such efforts maximize stakeholder-driven value.
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- Business Owners
- Directors
- Stakeholders
- Entrepreneurs
- General Managers
- CSR Managers
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Professor Sankar Sen, Ph.D. in Marketing, Wharton School
 Sankar Sen is Associate Professor of Marketing at the Baruch College. He received his Ph.D. in Marketing in 1993 from the Wharton School, University of Pennsylvania. Prior to joining Baruch, he was Associate Professor of Marketing and Washburn Research Fellow at Temple University and, more recently, Associate Professor of Marketing at Boston University. He has taught Consumer Behavior, Marketing Management, Marketing Research and Sales Force Management at both the undergraduate and MBA levels. His research examines the influence of the social and temporal context on consumer decision making, and the individual-specific moderators of such these relationships. He is also interested, more specifically, on consumer reactions to corporate social responsibility. His research has appeared in the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Economic Theory, Journal of Marketing Research and others.
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What the Program will cover |
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Aims to help companies create CSR value through an individual-level, psychological understanding of when, how and why stakeholders respond to CSR actions taken by companies. Focus on three important questions that all managers engaging in or hoping to engage in CSR must answer:
- What is CSR?
- Why do/should companies engage in CSR?
- How can a company optimize its CSR efforts to create value for both itself and society?
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This course has been designed to maximize learning by using the latest in adult learning technologies and human development. The strategies implemented are:
- Facilitator Presentations
- Case Studies
- Group Discussion
- Role-Play and participations
- Professional Reflection & self assessment
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To ensure maintain the quality of the Master Class, enrolment is capped at 15 participants per session. Registrations are processed on a first-come, first-served basis.
| Date |
11 September 2009 (Friday) |
| Venue |
Hotel Concorde, Orchard Road |
| Time |
1.00pm to 5.00pm |
| Fee |
SGD 588 Nett |
| Enquiries |
Tel: 6720 3333 OR email: training@aventisgroup.com.sg |
Register by calling: (65) 6720 3333 or email: training@aventisgroup.com.sg
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We deliver customized designed courses that are tailored to your organizational needs. Our professional trainers are domain experts with extensive international experience.
Do contact us today @ 6720 3333 / training@aventisgroup.com.sg for no-obligation training needs assessment, we will work in partnership with you to identify needs, develop training and find instructors that best fit your business environment.
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- A*Star
- A.P Moller Maersk
- AXA Financial
- BHP billiton Marketing Asia Pte Ltd
- DBS bank
- Discovery Asia Inc
- Economic Development Board
- Flextronics
- Fraser and Neave Limited
- Fujitsu Microelectronics Asia Pte Ltd
- Government of Singapore (GIC) Investment
- HSBC bank
- IDA Singapore
- International Enterprise Singapore
- Johnson -Johnson Pte Ltd
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- Land Transport Authority
- Marriott International Inc.
- MDA
- Merrill Lynch International Bank Ltd
- Ministry of Home Affairs
- Philips Consumer Electronics
- Reed Exhibitions Pte Ltd
- SIA Engineering Company
- Singapore Airport Terminal Services
- SMU
- Spring Singapore
- UOB Life Assurance
- Workforce Development Agency
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