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| Download Registration Form |
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| Date: |
28 Jan 2010 (Thu)
27 Apr 2010 (Tue)
17 Aug 2010 (Tue) |
| Time: |
9.00am to 5.00pm |
| Fee: |
$348 |
| Enquiries: |
Tel: 6720 3333
OR email |
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To ensure maintain the quality of the Master Class, enrolment is capped at 25 participants per session.
Registrations are processed on a first-come, first-served basis.
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| Practical And Professional Knowledge |
 It's no secret that 2009 and beyond will continue to be challenging for businesses regardless of the industry, whether you're selling a product or a service. Now more than ever companies need to create a strong brand awareness; to promote themselves so that when their target audience knows where to go when they are ready to buy. Yet, promotion or marketing is viewed as costly, something only the 'big boys' or well established companies can afford. What companies fail to realize is that 60% of their time and effort should be on the sales & marketing of their company. Promotion is equivalent to sales; without it, there is no business (unless you are extremely lucky or you've developed the latest 'it' thing.)
When times are tough, the first thing that gets cut is the A&P budget. Big mistake! The A&P budget should be viewed the same as your rent. It's fixed, a non-negotiable, a given. Most companies, entrepreneurs or start ups don't bother to include promotion in their business plan because they believe they can't afford it, when the truth of the matter is, they can't afford NOT to.
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| Key Takeaways |
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In an economic downturn it is vital that businesses revisit their marketing strategy for advertising and promotion. For companies who don't have a strategy, now is the time to create one.
In Low Budget, No Budget, Advertising and Promotion in Turbulent Times, this fast paced workshop participants will follow a step-by-step process to allow them to immediately create a promotional strategy. The process demonstrates free, and/or low cost and effective techniques.
By the end of the workshop, participants will be able to:
- Assign a marketing budget to create a promotional strategy
- Learn how to become your own "advertising agency"
- Tap your own creativity to eliminate outsourcing
- Use do-it-yourself techniques to promote your businesses for little or no cost.
- Write and submit press releases for free
- Learn to create low cost promotions and joint ventures
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- Importance of Advertising and Promotion
- Learning how to advertise and promote at low costs
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Executives, Managers, Retail Managers, Marketing Managers, Entrepreneurs, Sales Associates, Brand Managers and Customer Service Supervisors.
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This course will incorporate a series of highly interactive discussion sessions, short lectures, videos, discussions, role plays, presentations and active learning.
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- Introductions and programme overview
- Clarify the difference in advertising vs. marketing promotions
- Determine company or department marketing objectives
- Set an Advertising & Promotion budget
- Define an IMC campaign (integrated marketing communications campaign)
- Review low cost marketing activities
- Create a marketing strategy and formulate a mini IMC
- Create cost effective below-the-line marketing materials
- Create low cost promotions & media events
- Establish free publicity with a press release
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Pamela Wigglesworth is an accomplished corporate trainer and consultant for fashion companies and corporations. She has developed training courses for the Textile & Fashion Federation (TAFT Singapore) Training Centre, the Malaysian Textile and Apparel Centre and has lectured at Freely Business School (Paris Graduate School of Management),Raffles Institute of Design and The Asian Centre for Professional Excellence.
The success of her fashion related courses has broadened into more general branding and marketing training for a regional telecommunications company and retail development training for Club Med. Pamela's international network and experiences have enriched her understanding of the global apparel industry and helped her become an excellent cross cultural communicator and problem solver who is able to view issues from both an international and Asian perspective. She was a founding board member of the Primetime Business & Professional Women's Association, is an Executive Committee Member of TAFT and is the Singapore Alumni Coordinator for the Fashion Institute of Design & Merchandising (FIDM) in Los Angeles.
She has been active in the Asian fashion industry since 1989 working at major international buying offices in Hong Kong. She subsequently developed a boutique sourcing company introducing smaller US apparel companies to the increasingly adaptable regional garment factories. Relocating to Singapore in 1995 she went on to establish a retail boutique and an internet and wholesale kids' golf apparel brand.
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To ensure maintain the quality of the Master Class, enrolment is capped at 25 participants per session. Registrations are processed on a first-come, first-served basis.
| Date |
28 January 2010 / 27 April 2010 / 17 August 2010 |
| Venue |
Concorde Hotel, Orchard Road |
| Time |
9.00am to 5.00pm |
| Fee |
$348 |
| Enquiries |
Tel: 6720 3333 or Email:
training@aventisgroup.com.sg |
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