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The Social Media Marketing Workshop
This workshop is a must for anyone working in media, marketing and public relations. It is tailored especially for those who need to communicate with clients, employees, suppliers, partners, readers, listeners, or any kind of audience. |
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| Download Registration Form |
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| Date: |
23 & 24 Sep 10 |
| Time: |
9.00am to 5.00pm |
| Fee: |
$988 |
| Enquiries: |
Tel: 6720 3333
OR email |
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To ensure maintain the quality of the Master Class, enrolment is capped at 25 participants per session.
Registrations are processed on a first-come, first-served basis.
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| Practical And Professional Knowledge |
Before we discuss anything else, it is important to understand that the internet is a great medium for promoting even a brick and mortar business that has nothing to do with the internet. So, you could be running a pet-shop, or a hair salon or maybe you are distributing milk powder in Africa, the power of the internet could still provide a leg up for your business - in an extremely cost effective manner! Social media has become a rapidly growing marketing tool for the business world.
Adding social media into the marketing mix is increasingly important for marketers who want to establish an online presence for their businesses. If you are trying to understand why Social Media has become such a buzzword and what your organization should be doing about it, you should learn from someone who can combine the rigour and knowledge of traditional marketing with technical skills, creativity and brazenness of the New Social Media. With his unique experience, (see above) Shalu fits the bill perfectly.
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| Who Must Attend |
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This workshop is a must for professionals working in media, marketing and public relations. It is tailored especially for those who need to communicate with clients, employees, suppliers, partners, readers, listeners, or any kind of audience.
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- Properly use and leverage on-line social networks, consumer generated content, blogs, podcasts, wikis, video, RSS feeds and virtual worlds to better deliver your message
- Implement a social marketing program on a very limited budget
- Ensure you are visible to all major search engines through the latest SEO tactics and social media optimization techniques
- Generate lots of great, quality, relevant links, which will help your site perform better in search results
- Improve Customer Service
- Use social media sites like twitter, facebook, linkedin, and youtube to extend your brand’s awareness and increase sales!
- Reduce Customer Retention Costs
- Optimize social media platforms to increase your organization’s website exposure via blogs, Twitter, YouTube, Google, and Facebook
- Utilize online video, pictures and audio to generate brand exposure and uplift on YouTube, Flickr, and Podcasts
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What is social media?
- Examples of popular web 2.0 applications and social media web sites/tools
- Benefits of using social media.
- What to do and what to avoid.
Using social media
- Social media case studies
Business blogging
- What is Blogging
- Who is Blogging? (Blogging case studies)
- Getting started.
- A blog as a centrepiece of the Social Media Strategy
- Developing a blogging strategy
Social news
- What is social news, and who uses it?
- The usefulness and benefits of using social news sites.
- Getting started.
Social networking
- What are Social Networking sites
- Usefulness of Social Networking sites
- Getting started with Social networking sites.
Social bookmarking
- What are Social bookmarking sites
- Usefulness of Social Networking sites
- Getting started with a social bookmarking sites
Forums and message boards
- What are Forums & Message Boards
- Benefits of using Forums & Message Boards
- Use Forums & Message Boards effectively
Rating and review sites
- Other forms of social media
- usefulness of other forms of social media
- Getting started with rating and review sites.
Overview of Other Social Media Sites ( Wikipedia, Yahoo! Answers, etc.)
- What are Other Social Media Sites
- Who uses these Other Social Media Sites
- How do I use these Other Social Media Sites effectively
Putting it all together
- Creating a Social Media Strategy as a component of your marketing mix
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Robin Low is involved in training, researching and consulting companies on the use of Social Media. Robin is currently helping in a Social Media project on rebranding Baja California in a collaboration project with Emerson College and the Mexican Tourism Board. Robin is also giving Social Media trainings to the Tourism industry in Sri Lanka and several companies in Singapore.
Robin has been training companies on Social Media since 2008, and in 2009 did a comprehensive training for Aitken Spence Hotels and Aitken Spence Travels, the largest hotel chain in Sri Lanka, which has Luxury hotels in Maldives, India, Oman and Sri Lanka. Aitken Spence has since seen an increase in hotel occupancy, customer retention and Internet bookings. Robin is a guest speaker at many universities, including Emerson College, Harvard University, National University of Singapore and Singapore Management Institute. Robin also co-managed @SGbrands, a twitter account helping Singapore Companies spread their brands and @SGTweetup, a twitter networking account. He is also managing several Twitter gatherings and talks in Singapore, Boston and New York.
Robin is also the author of a Social Media book to be published and is an adjunct lecturer at the National University of Singapore and will be in Singapore to conduct a course on New Media Communications. Robin's cat, Satsugai is voted as #1 Cat (Shorty Awards) and has more than 18,000 twitter followers and 2000 fans on Facebook. Satsugaicat is currently helping spread awareness of Cat Welfare Society and other worthy pet causes.
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All participants will received a set of Aventis Proprietary Course Manual: comprehensive material tailored for professionals notes. Upon successful completion of the course, participants will be awarded a Certificate of Participation by Aventis School of Management, a recognition of professional excellence.
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To ensure maintain the quality of the Master Class, enrolment is capped at 25 participants per session. Registrations are processed on a first-come, first-served basis.
| Date |
23 & 24 Sep 10 |
| Venue |
Concorde Hotel, Orchard Road |
| Time |
9.00am to 5.00pm |
| Fee |
$988 |
| Enquiries |
Tel: 6720 3333 or Email:
training@aventisgroup.com.sg |
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We deliver customized designed courses that are tailored to your organizational needs. Our professional trainers are domain experts with extensive international experience. Do contact us today @ 6720 3333 / training@aventisgroup.com.sg for no-obligation training needs assessment, we will work in partnership with you to identify needs, develop training and find instructors that best fit your business environment
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